Fashion designers sketch designs of clothes, footwear, and equipment. Designers produce samples with the precise materials that might be used in manufacturing. Samples that get good responses from fashion editors or commerce and fashion exhibits are then manufactured and sold to shoppers. Collaborate with other designers to coordinate special merchandise and designs.
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^ Dalto, A. (2010, September). Manufacturers tempt feminine bloggers with ‘swag’. ‘Dwyer’s Communications and New Media: The Fashion Difficulty, 24(9), 12-13. Retrieved from %27Dwyer%27spercent20Magazine%20-%20Sep.% in Cassidy, L. & Fitch, Ok. (2013) Past the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch College.
Fashion pattern goes past the aesthetic values, it emerges as an expressive tool for designers to ship their message about the society. With the influence of social media, celebrities and bloggers, their voice are easily being heard and have affect on fashion and trend at any time. Fashion and music are inseparable. Prabal Gurung 36 highlighted the importance of music to his reveals, saying “every season we wish to inform a story for 10 minutes…. the perfect harmony between cloths and music permits this”. Music is a representation of fashion that expresses the summary design idea into relatable harmony for viewers.
Social media is changing the way practitioners ship messages, 12 as they are involved with the media, and in addition customer relationship building. 53 PR practitioners should provide efficient communication among all platforms, with a view to have interaction fashion publics in an industry socially connected through online buying. 54 Customers have the flexibility to share their purchases on their private social media pages (resembling Fb, Twitter, Instagram, etc.), and if practitioners ship the brand message successfully and meet the needs of its publics, word-of-mouth publicity might be generated and potentially present a large attain for the designer and their products.