Serena Williams has collaborated with some of the largest manufacturers within the industry — from Nike to Puma to HSN — on clothing collections. Shrunken men’s clothes. Grown men suddenly looked like they were shopping in the boys department, as fashion design arbiters favored the shrunken clothing look. Swimsuit jackets had been tighter and shorter. Trouser legs broke above the shoe, baring the ankles. And for a short period, Capri pants for males were even in vogue.
^ Dalto, A. (2010, September). Brands tempt feminine bloggers with ‘swag’. ‘Dwyer’s Communications and New Media: The Fashion Issue, 24(9), 12-thirteen. Retrieved from %27Dwyer%27spercent20Magazine%20-%20Sep.% in Cassidy, L. & Fitch, Ok. (2013) Past the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
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